Indianapolis: Article: About Indy: Indianapolis Convention & Visitors Association

About Indy: Indianapolis Convention & Visitors Association

Indianapolis Convention & Visitors Assocation

The Indianapolis Convention & Visitors Association (ICVA) is a private, non-profit organization formed in 1923. It is governed by a board of directors, with additional insight provided by an advisors board, and employs a staff of more than 60 professionals. The ICVA is funded from both private (membership, advertising and sponsorship) and public sources (Capital Improvement Board, a portion of the Marion County innkeeper's tax).

According to a Global Insight report, in partnership with D.K. Shiffllet & Associates, 21.9 million visitors annually provide $3.56 billion in total annual economic impact on the Indianapolis economy resulting in 66,621 full-time equivalent employment positions in the hospitality industry.

ICVA Mission Statement:

To advance Indianapolis tourism and economic growth.

ICVA Goals:

Increase number of visitors and their financial impact.
Expand positive perception of Indianapolis.
Positively influence the visitor experience.
Increase investment in the ICVA.
Ensure ICVA success by developing individual success.

ICVA Key Audiences:

Convention and meeting planners
Association executives
Group travel planners
Leisure travelers
Travel and trade media
Members and local industry partners

ICVA Core Strategies:

Convention/Meetings Sales - Through careful identification of appropriate groups, building relationships with key meeting planners and offering facilities and services to meet their needs, the ICVA delivers thousands of convention delegates to the doorsteps of local businesses.
Service - Whether in town for a weekend getaway or to attend a special event, the ICVA understands the needs of convention delegates and leisure travelers and strives to create and deliver a positive Indianapolis visitor experience.
Marketing - In order to expand the visibility of the Indianapolis message, the ICVA markets the city through a variety of means, including a comprehensive Web site, regional advertising placements and promotions and leisure electronic newsletters.
Communications - Through media relations, public relations, Web site presence and electronic and video communications, the ICVA increases public awareness of Indianapolis' cultural, athletic, educational, entertainment activities and civic achievements and generates a favorable image for the city.
Partnership Development - ICVA members are local partners in tourism development. Benefits for members include increased visibility to visitors to the city, industry information, trends and statistics, and involvement in the hospitality community.

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